From effortless French bobs to health-first haircare and nostalgic braids with a twist, the biggest hair trends of 2025 are here—and they’re already making waves. Rooted in runway inspiration, celebrity influence, and evolving beauty values, this year’s looks are all about self-expression, low-maintenance glam, and scalp-deep self-care.
The bob gets a French upgrade
Short hair has long been a signifier of bold style choices, and in 2025, the bob is taking a decidedly Parisian turn. The French girl bob—a sleek, chin- or ear-length cut with soft, undone texture—continues to dominate search engines and salons alike. With celebrities like Lily Collins, Gracie Abrams, and Sarah Paulson leaning into the look, this modern classic blends vintage appeal with high-fashion flair.
Unlike its more structured predecessor, the French bob is intentionally imperfect. Its charm lies in the balance between chic and casual—a slightly tousled finish, paired with barely-there styling, makes it versatile and easy to wear. Whether you have naturally wavy hair or prefer a polished blowout, the style invites playful reinvention.
Brunette gets a glow up
For those who favor darker tones, Teddy Bear Brunette is the go-to shade for 2025. This cozy, multi-dimensional color blends rich chocolate and golden caramel tones for a warm, soft-focus effect. Melessia Wade Smith, professional hairstylist and lead educator at Zotos Professional, says it’s the brunette answer to blonde’s beachy balayage: dimensional, dynamic, and effortlessly cool.
Stars like Hailey Bieber, Tyla, and Daisy Edgar-Jones have embraced this shade, proving that brown is anything but boring. With subtle highlights and glossy finishes, this color trend flatters a wide range of skin tones and adds an understated luxury to your look.
Healthy hair is the real flex
This year, hair health is taking center stage—not just as a beauty goal, but as a movement. Shiny, strong, resilient hair is now the ultimate status symbol, and brands are responding with products that go beyond surface-level results. Expect to see a surge in serums for scalp health, bond-building shampoos, and targeted treatments for thinning or damaged strands.
Consumers are more ingredient-savvy than ever, demanding transparency, sustainability, and performance from their products. As a result, haircare routines are becoming more scientific, borrowing techniques and actives from skincare. It’s not just about looking good—it’s about long-term hair wellness.
Volume makes a bold return
In the spirit of ’90s supermodel glam, retro volume is back—and bigger than ever. The signature Cindy Crawford blowout, complete with full-bodied curls and soft layers, is showing up on everyone from Kendall Jenner to Kelly Rowland. “This kind of volume is timeless,” says Julien Farel, founder of the Julien Farel Restore Salon & Spa in New York City. “It brings a confidence and charisma that’s unmatched.”
This high-volume style relies on strategic cutting and high-quality styling tools: think round brushes, volumizing mousse, and rollers for that old-school lift. The look is both nostalgic and fresh, a perfect example of how the past continues to inspire the present.
Slicked and styled: Wet waves are here
A defining texture of the spring 2025 runways, wet-look waves are rising fast—on social platforms and in salons. Pinterest reports an 80% increase in searches for the “wavy wet hair look,” cementing its place as one of the season’s most sought-after styles. Designers like Collina Strada and Brandon Maxwell incorporated the look into their shows, creating high-glam, beachy interpretations.
Singer Tyla has been one of the standout adopters of this trend, combining runway polish with red carpet drama. Whether styled with gel for high shine or soft oils for a more wearable sheen, wet waves add instant edge to both casual and formal looks.
Tiny braids, big comeback
The little braids trend is back—but with a twist. While early-2000s accent braids laid the foundation, 2025’s version is drawing inspiration from more romantic sources. Think Victorian elegance meets Y2K nostalgia, resulting in daintier, more intricate braids woven seamlessly into down hairstyles or updos.
Lily-Rose Depp’s premiere look at Nosferatu, styled by Bryce Scarlett, perfectly encapsulated this update: subtle braids that framed the face, soft and artful without veering into costume. The versatility of this trend makes it ideal for both everyday wear and statement occasions, offering a delicate way to add personality to your hair.
A year of meaningful style
The overarching theme of 2025’s hair trends? Intentionality. Whether you’re embracing texture, color, or care, today’s styles are as much about how your hair feels as how it looks. From the revival of retro silhouettes to a deeper commitment to scalp health, these trends reflect a shift toward thoughtful beauty—where fashion meets function, and individuality leads the way. So go ahead—cut it short, slick it back, or braid it small. However you choose to switch it up, 2025 is all about hair that speaks for you.
