Continuing the lineup of renowned brands participating in Global Fashion Week All Stars 2026, the organizing committee has officially confirmed the participation of BADBISS. Taking place from July 30 to August 2 at the Vietnam Exposition Center (VEC) as part of Vietnam Event & Exhibition Week 2026 (VEEW 2026), the event will bring together more than 30 fashion houses alongside hundreds of international beauty queens, male pageant titleholders, and fashion personalities. Founded by designer Huynh Thanh Tho, the Vietnamese fashion label has attracted international attention through collaborations with prominent artists. Its participation is expected to bring a fresh creative perspective to the main runway at the Vietnam Exposition Center (VEC) during the four-day event, from July 30 to August 2, 2026.
Navigation of a distinctive style
Founded by designer Huynh Thanh Tho, who was born in 1999, BADBISS chose to pursue its own path from the very beginning, shortly after its founder graduated from university. Rather than working under established fashion houses, she decided to take on the challenge of operating an independent atelier, allowing her the creative freedom to develop a distinctive aesthetic that blends bold individuality with refined elegance. The brand’s name itself embodies the fusion of edginess and softness, encouraging wearers to express their unique identity.
Despite being a relatively young label, BADBISS has built an impressive clientele that includes numerous celebrities from Sisters Who Make Waves, a Cambodian princess, and Chinese actress Esther Yu (Yu Shuxin), among others. Collaborating with internationally recognized figures has strengthened the brand’s reputation and provided the confidence needed to take on larger stages. Its continued exposure to demanding professional environments has also enabled the BADBISS team to gain valuable hands-on experience working alongside highly skilled production crews and industry professionals.
Wearing optimization through meticulous measurements
One of BADBISS’s defining characteristics is its commitment to bridging the gap between high-fashion runway design and everyday wearability. Recognizing that many runway garments often sacrifice practicality for aesthetics, the brand places particular emphasis on creating well-balanced silhouettes based on real body proportions from the very first pattern-making stage. This approach allows wearers to move comfortably and confidently while maintaining full control of the garment.
BADBISS designs incorporate sculptural construction techniques, meticulous fabric manipulation, and contemporary tailoring. By combining details that create striking visual effects under runway lighting with versatile, wearable silhouettes, the brand produces garments that are suitable for a wide range of occasions. This design philosophy enables BADBISS to preserve its distinctive aesthetic while meeting the practical needs of clients attending galas, formal events, and other special occasions.
Global Fashion Week All Stars 2026: Connecting international fashion
Originally established as Vietnam International Junior Fashion Week in 2018, the event has officially evolved into an integrated international fashion week after eight years of continuous development. This global platform brings together three major creative communities within the fashion industry: All Stars, Junior, and Student. In 2026, Vietnam will serve as the host nation, marking a significant milestone in the country’s journey toward becoming a new destination for Asia’s creative industries.
The event will be held on the main stage of the Vietnam Exposition Center (VEC), one of Southeast Asia’s largest exhibition and event complexes. A defining feature of this year’s edition is its transformable stage concept, with the venue reconfigured each day through changes in spatial layout, runway design, and specialized lighting systems. Featuring more than 30 fashion brands and designers, alongside hundreds of international beauty queens, male pageant titleholders, and fashion personalities, the program is positioned as one of the flagship fashion events of Vietnam Event & Exhibition Week 2026 (VEEW 2026). Held under the professional endorsement of the International Modeling Association (IMA), the event serves as a meeting point for fashion, culture, entertainment, and international business exchange. A wide range of supporting activities before, during, and after the fashion week is expected to make a meaningful contribution to the continued growth of the fashion industry.
Opportunities for expanding networking
As one of the latest brands confirmed to showcase at Global Fashion Week All Stars 2026, BADBISS will unveil a new collection that stays true to the label’s signature aesthetic of boldness and contemporary sophistication. The fashion house is expected to highlight sharp tailoring, architectural silhouettes, and structured garment construction designed to emphasize the wearer’s confidence. The collection encourages individuals to embrace their unique identities and express themselves freely through fashion.
The collection’s debut during All Stars Night on July 31, 2026, will provide the brand with an opportunity to engage more closely with fashion enthusiasts and the general public while exploring potential collaborations with both domestic and international partners. Beyond the runway, Huynh Thanh Tho, who also serves as a university lecturer, hopes to share her professional experience with students in the fashion and garment industry, emphasizing the importance of dedication, perseverance, and professionalism. The brand’s journey to Hanoi is expected to offer valuable real-world experiences that will support the next stage of its growth and development.
