Alix Earle reinvents Hot Mess as a bold new ‘vlogcast’ experience

Alix Earle is shaking things up. The social media star and podcast host has officially relaunched Hot Mess, revealing a total rebrand that trades the traditional podcast format for something far more personal and visual: a “vlogcast.” In a new trailer shared on June 25, Earle opened up about the challenges behind the scenes, her recent creative transformation, and what fans can expect from this next chapter of her media journey.

A new format for a new era

In a trailer posted to her YouTube channel on Wednesday, June 25, Alix Earle greeted fans with a fresh new vision for her podcast Hot Mess. Describing it as “no longer going to be a traditional podcast,” Earle introduced what she’s now calling a “vlogcast”—a hybrid of vlogging and podcasting that will take viewers deeper into her world than ever before.

“This is going to be very video-forward,” she said. “I keep calling it a vlogcast. I’m not even sure if that’s a thing. And then maybe it’s just like Hot Mess, the show.” The new iteration of Hot Mess will live on her YouTube channel, as well as its existing platform on Spotify, continuing her push to merge influencer content with the intimacy of podcasting.

Earle, 24, emphasized that the decision to step away from the podcast earlier this year wasn’t easy. “Putting a pause on the podcast was not an easy thing,” she admitted, “but everything does happen for a reason.” That pause, however, gave rise to her renewed creative vision—one rooted in video content and personal storytelling.

Rebuilding after a pause

Hot Mess was put on hold indefinitely in late March, following Earle’s quiet departure from Alex Cooper’s Unwell Network. Though some fans speculated about tension between the two internet personalities, Cooper quickly shut down any rumors. In a post on Instagram and TikTok, Cooper wrote, “Alix not being able to podcast has nothing to do with Unwell,” and clarified that Earle “owns her IP” and had full control over her content. “She learned from the best,” Cooper added, tagging Barstool Sports founder Dave Portnoy.

Now, three months later, Earle is back with a stronger sense of direction—and more freedom. In her trailer, she noted that relaunching the podcast in this new format was not only a creative choice but also a personal breakthrough.

“It feels so positive in my vibe and just chaotic and a mess,” she said, smiling at the irony. “I was in a toxic kind of mental cycle with the podcast.” Stepping away gave her the space to reflect and reimagine what Hot Mess could be. The result? A more candid, behind-the-scenes approach where fans can experience her life in real time.

Teasing the return—and a summer full of chaos

Hints of the relaunch first appeared earlier in the week, when Earle posted a cryptic three-part carousel on the official Hot Mess Instagram page. One image showed a desk with a “Hot Mess Receipt” listing the terms “vlogcast,” “btbp,” and “hot mess summer pending.” Another featured a notebook with a doodled arrow pointing to the number “25,” teasing the June 25 announcement.

Now that the mystery is resolved, it’s clear Earle is positioning the Hot Mess reboot as something beyond podcasting. “I have so much to tell you guys because I have not been blabbing to you for an hour a week for the past however many months,” she said in the video. “I feel like I’ve just been taking the time to listen to what you’re saying.”

In this new phase, Earle wants the podcast to be less about structure and more about storytelling. The chaotic, unfiltered energy that made her a breakout TikTok star is now at the heart of Hot Mess’s evolution.

Building momentum and expanding her brand

The Hot Mess relaunch is just the latest in a series of milestones for Alix Earle. In May, she was among the high-profile figures featured in the 2025 Sports Illustrated Swimsuit issue and attended the launch party in New York City. It’s clear that Earle’s brand is growing well beyond social media.

By embracing video-first content and doubling down on her authentic, unpolished persona, Earle is once again proving why she stands out in the crowded influencer landscape. She’s not just posting curated snapshots of her life—she’s letting fans in on the chaos. And that’s exactly what Hot Mess promises to deliver this summer: a little glam, a lot of chaos, and an unfiltered look into the world of one of Gen Z’s most compelling digital voices.

Alix Earle’s decision to ditch the traditional podcast format in favor of a “vlogcast” may sound unconventional, but it’s exactly the kind of disruptive creativity that has defined her career so far. With Hot Mess now reborn as a show where nothing is too messy to share, Earle is embracing the chaos—and inviting us all along for the ride.