Baiyoke Sky Hotel—the soaring icon of Bangkok—became the rendezvous point for international fashion enthusiasts in the final days of August. Two dazzling nights of fashion unfolded here under the direction of founder Dr. Chirawan Lewis, elevating Thailand’s capital beyond the role of host to a global creative hub watched by the world. The event brought together designers from Europe, Asia, and the Middle East, while drawing coverage from renowned publications including Vogue, Getty Images, FAB UK, Custom Trends, and JAL Magazine.
Kicking off in sounds and legacy
The event opened in a spirit rich with cultural identity. From the moment the hall doors opened, music and light swept across the space. A performance of traditional Thai art brought the breath of heritage, reminding the audience that fashion here remains deeply connected to its cultural roots.
This was followed by a violin recital from Jina, her lingering notes touching every sense before giving way to the youthful, vibrant energy of Boomboyd. Placed side by side, the three acts guided the audience’s emotions with finesse—an opening ritual that seamlessly led them into a world where runway and music became one.
Amid that atmosphere, the opening speech delivered by Dr. Chirawan Lewis resounded like a declaration of vision. For her, fashion week is not merely a stage for collections, but a crossroads of culture, art, and the creative economy. At Baiyoke Sky Hotel, this vision came alive, transforming Bangkok from a temporary destination into a global fashion nexus. Marking the significance of the moment, JAL Fashion UK chose the occasion to launch its latest issue. Rarely does an international magazine debut directly on the runway, and this bold move served as undeniable proof that Bangkok now holds the allure and influence to propel daring new ventures.
The runway where generations go hand in hand
As the music faded and the runway lights came alive, the audience was greeted with a succession of performances that sparked both surprise and excitement. Lucilia Couture from London brought the vitality of European haute couture, while Dac Ngoc Designer House from Vietnam carved an Asian imprint on the international stage. Jamikorn Costume, Tiny Size – S, Shining Stars House, Kids Universe, Khadija Dubai, DK Netherlands, Bastet, Bewear, Bank Bank, Rework, etc.—each with its own identity and creative language—together wrote an expansive new chapter for the event.
What lingered in memory was not the detail of each collection, but the harmony of the whole: haute couture and streetwear sharing space, childrenswear stepping confidently alongside ready-to-wear, Middle Eastern opulence juxtaposed with Asian refinement. The runway at Baiyoke Sky Hotel felt like a universe where generations and styles coexisted.
Kids Universe and Tiny Size – S sent young models onto the stage with remarkable confidence, proving that kids’ fashion is no longer a side note but a rising movement of its own. Emerging labels like Shining Stars House infused the stage with the pulse of a new generation, while established names from Europe and the Middle East reaffirmed their prestige with polished showcases. Together, they created a polyphonic spectacle that few events in the region could rival.
Behind the spotlights: The power of companionship
The dazzling runway was the result of a seamlessly functioning ecosystem. Sopert Clinic emerged as the main sponsor, reinforcing the connection between fashion, beauty, and lifestyle. Rosy Buddha Academy helped shape the models’ professional image through its makeup team, while Custom Trends took on the role of international media partner, ensuring the event’s global reach.
The presence of these partners was not mere support, but an indispensable force that elevated TIFW into an international brand. Runway images quickly appeared on major global media platforms like Vogue, Getty Images, FAB UK, and JAL, turning Bangkok into one of the hottest fashion keywords of August. When the TIFW team collectively stepped on stage to express their gratitude, the audience realized that behind the dazzling lights were the efforts of hundreds of people. From stylists, models, and musicians to technicians, all contributed to creating a truly complete fashion week.
A future emerging from Bangkok
If years ago Bangkok was known merely as a tourist destination, today the city has donned a new identity: a vibrant creative hub. The runway atop Baiyoke Sky Hotel was not just a stage for collections, but a symbol of a city’s ambition to break through.
Under the vision of Dr. Chirawan Lewis, the event did not simply close with runway lights or DJ beats, but left behind a statement: Bangkok is strong enough to become an annual gathering point for global fashion. Beyond merely “catching up” with the fashion capitals of Paris, Milan, or New York, Bangkok seeks to craft its own identity—one that harmonizes heritage with modernity, luxury with youthful energy.
Here, the name Thailand International Fashion Week 2025 was etched as a turning point: not only elevating Bangkok onto the global fashion map, but also opening a future for the entire Southeast Asian region.
