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Irish brow brand Brow Aid goes global with expert-led care

Can eyebrow grooming feel like self-care? Brow Aid says it can. Founded in Dublin in 2020 by brow expert Kim O’Sullivan, the brand is now...

Laneige teams up with Baskin‑Robbins to bring rainbow sherbet to your lips

Can your lip mask taste like ice cream? Laneige’s latest collaboration with Baskin‑Robbins proves yes. Inspired by Sydney Sweeney’s lifelong love for Rainbow Sherbet,...

Cult Aussie brand MCoBeauty lands in the UK: luxe-for-less arrives at Superdrug

Can high-end beauty feel affordable? Cult Australian brand MCoBeauty—already a sensation in its home country—is officially making its debut in the UK. Launching exclusively...

Lemon drop nails: the Dolce Vita mani you’ll see everywhere this summer

Can a nail color capture the spirit of sunlit Italy? The latest trend in summer manicures is answering with a vibrant yes. “Lemon drop”...

A short cultural history of the tan line: Meaning, trends and consequences

Can tan lines tell a story? They’ve shifted from accidental markings to fashion statements, reflecting class, identity, and changing beauty ideals. From Coco Chanel’s...

Can AI replace therapists — and should it? navigating the new mental-health frontier

Can a machine understand your feelings? As AI therapists gain traction—from Woebot to Earkick and ChatGPT—more people are turning to them for emotional support....

Black lipstick is back: how goth glam is taking over 2025 beauty

Can a single swipe of dark lipstick rewrite your attitude? This fall, black lips are translating from the fringes into fashion’s focal point. Reintroduced...

La crema contorno occhi coreana che ringiovanisce lo sguardo

Un concentrato di attivi skincare direttamente dalla Corea, la Snail Peptide Eye Cream di COSRX è diventata un punto fermo per chi desidera un...

How to soften laugh lines: Expert tips for lasting results

Are those lines framing your smile adding charm—or stress? Laugh lines, or nasolabial folds, are a natural part of aging—but today’s skincare and aesthetic...

Sorbet Nails: il trend pastello che conquista l’estate

Dolci come una granita e luminose come un sorbetto al limone, le Sorbet Nails sono il nuovo must della manicure estiva. Ispirate alle nuance...

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