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CATEGORY

Beauty Universe

Mai Anh and the childhood dream woven from green fabrics

Beneath the deep green canopy of the stage, like an enchanted forest where every ray of light became a delicate thread weaving a dream,...

A star from the Atlantic stepping into the fashion world

Andrea Maria Almeida do Livramento has painted an inspiring journey, where each of her catwalk steps carries a story of determination, faith, and the...

The J-beauty serum that transformed my skin

Infused with fermented camellia flowers from Japan’s Goto Islands, Shiseido’s new Ultimune Power Infusing Serum is more than a pretty bottle—it’s a powerhouse of...

Anok Yai’s world: Perfume on airplane seats and painting Daniel Caesar

Supermodel and Mugler muse Anok Yai is rewriting the rules of beauty, fragrance, and self-expression. From perfuming her airplane seat to painting portraits in...

Can a patch really replace your NAD+ IV?

Long hailed as the secret to youth, energy, and cognitive clarity, NAD+ treatments have typically required an expensive and time-consuming IV drip. Now, thanks...

Is tanning really back? The sun-kissed revival no one asked for

Once a nostalgic relic of the ’80s, tanning is seeing a controversial resurgence in 2025—despite decades of public health messaging. From bronzed influencers to...

Romanticism Reimagined: Marc Jacobs Declares 2026 the Year of Soft Chaos and Individual Beauty

At Marc Jacobs' latest runway show in New York, beauty took on a new poetic dimension. With makeup by Pat McGrath and hair by...

Stick with sleek: The hair wax sticks ELLE editors swear by for flawless styles

From Sofia Richie’s iconic low bun to Bella Hadid’s polished ponytail, the slicked-back style has never been hotter. But achieving the look? That’s where...

Why Jen Atkin isn’t afraid to ask awkward questions—and what Kris Jenner taught her about success

From a conservative upbringing to building a multi-million dollar beauty brand, celebrity hairstylist and Ouai founder Jen Atkin has forged a path that defies...

The future of lasers is here—and it’s not scary anymore

Forget the outdated horror stories of lasers that left your face red, raw, and out of commission for weeks. Thanks to next-gen technology, laser...

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