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Beauty Universe

Beauty Universe

Millennial makeup, reblogged: Why today’s beauty trends are just Tumblr nostalgia in disguise

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There’s a saying in fashion and beauty: nothing is ever truly new. Instead, trends are recycled, repackaged, and rediscovered by younger generations. Nowhere is...
Beauty Universe

Inside the formulation process of modern skincare

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From serums to SPFs, our skincare shelves are lined with products promising glow, hydration, and transformation—but what’s happening behind the scenes? Skin + Me...
Beauty Universe

Proya’s next frontier: From C-beauty darling to global contender

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After becoming the first Chinese beauty brand to surpass ¥10 billion in annual revenue, Proya stands at a pivotal moment. Can it evolve beyond...
Beauty Universe

Your feed upgraded: The 6 aesthetic trends dominating 2025

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Say goodbye to single-style identities—2025 is all about mixing, layering, and reimagining aesthetics in ways that feel fresh, fearless, and deeply personal. In a...
Beauty Universe

From Korea with glow: Summer’s most wanted makeup trends

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This season’s makeup is taking cues from Seoul rather than SoCal. The effortless glow of Korean beauty—known for its skin-first philosophy and playful aesthetic—is...
Beauty Universe

Electrolytes unplugged: What they really do and whether you need them

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They’re the darlings of TikTok wellness influencers and fitness junkies alike. But beyond the powders and hype, what exactly are electrolytes? We ask the...
Beauty Universe

The beauty awards 2025: The year’s most coveted makeup & skincare must-haves

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In a world overflowing with beauty launches, only the best break through the noise. This year’s Beauty Awards 2025 brings together an expert panel...
Beauty Universe

Scent, style, and sentiment: Blake Lively on fragrance, beauty rituals, and jewelry with meaning

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From nostalgic body mists that harken back to middle school locker rooms, to drugstore lip glosses tucked into handbags, and flea-market jewelry that holds...
Beauty Universe

Mastering the art of SPF reapplication: Keep your makeup fresh and your skin protected

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Wearing sunscreen daily is a must—but reapplying SPF while keeping your makeup flawless can be tricky. Dermatologists and makeup artists share their best tips...
Beauty Universe

Lucy Hale’s take on early 2010s beauty trends and her modern skincare routine

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From iconic feather hair extensions to smoky eyes, Lucy Hale, star of Pretty Little Liars, looks back on the beauty trends she loved—and those...
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