Kien Vu’s journey in fashion began from the simplest everyday memories. Over time, he has remained disciplined, steadfast, and deeply devoted to materials. Each design he creates is the crystallization of knowledge, emotion, and passionate craftsmanship. Above all, it carries a message of faith, freedom, and the beauty that always exists in life.
An identity stemming from experiences
Fashion designer Kien Vu was born into a humble family, where abundant love first ignited his passion for fashion. At the age of six, he sat by a foot-pedaled sewing machine, carefully stitching layers of fabric; by fifteen, the shirts he made by hand became his very first source of income. At eighteen, he chose to pursue professional design, driven by the belief that fashion was his true language of self-expression.
Today, he leads creative work at several domestic brands and serves as an advisor for startups. His expertise spans from trend research and creative team management to pattern-making, moulage, and material studies. His design philosophy is encapsulated in three words: structure, material, and movement—elements that make his creations both practical and artistic.
For Kien Vu, identity is forged not only through craftsmanship but also through a lifelong journey of learning. Every experience, from the small room by the sewing machine to the runway, has shaped a deeply personal design language that defines his work.
Achievements linked to applicability
Stage lights and media headlines only reflect a fraction of the outcome. For Kien Vu, true achievement lies in the moment he sees someone wearing his designs in everyday life—feeling comfortable, confident, and celebrated in their beauty. When a garment maintains its form, offers high functionality, and moves naturally with the body, that is the most complete success.
Kien Vu also considers his work with startups as an essential chapter in his career. He engages from the very beginning—shaping brand identity, structuring SKUs, and developing commercial strategies. Through this process, he has realized that the connection between art and business is the key for fashion to move beyond the runway and fully integrate into daily life.
For him, every finished piece is a statement: craftsmanship is not only to be admired but also to be lived in, to breathe and move together with its wearer.
Inspirations for rebirth with Greenlife
At the Greenlife event on September 11, Kien Vu unveiled a collection inspired by the rebirth of faith: the idea that beauty can sprout even from hardship. This narrative harmonized seamlessly with Greenlife’s spirit—resilient, humanistic, and always oriented toward renewal.
Kien Vu crafted a dialogue between disciplined tailoring cuts and emotionally rich surfaces. Pleated folds, flat or raised quilting, and restrained embroidery were orchestrated like musical notes, creating a flow that is soft yet refined. The collection balanced technical precision with poetic emotion.
He believes fashion holds the power to heal. When silhouettes are designed to liberate the body while still celebrating its form, clothing becomes a true companion—bringing confidence, freedom, and trust to its wearer.
Core values and messages for a creative generation
Designer Kien Vu regards three elements—craftsmanship, discipline, and perseverance—as the lasting foundation of his career. Craftsmanship ensures a design sits well on the body; discipline provides coherence from concept to commercial development; and perseverance keeps his personal language clear amid shifting trends. Alongside these, professional ethics act as a compass: respect for the wearer, teammates, and the environment.
If asked to choose an image to tell his creative story, he would return to childhood with the old sewing machine. That was the moment he realized that fabric has a voice. That lesson taught him that creativity begins with the hands and hard work, with faith rather than perfect conditions.
The message Designer Kien Vu sends to the young creative community is simple: dare to live your passion and build a solid technical foundation. When you deeply understand silhouette, pattern-making, materials, and the body, you are free to tell your own story. Regardless of your starting point, endurance and a spirit of respect will turn fashion into a bridge that opens brilliant opportunities.
