Amid the vibrant landscape of Vietnam’s hairstyling industry, Mai Huy Hoang stands out with a professional philosophy that values international technical standards and long-term benefits for clients. With Behind The Chair Hair Studio, he has not only built a brand but also shaped a professional space where every hairstyle is crafted with care, carrying a personal signature.
The space of professionalism and creative personality
Behind The Chair Hair Studio was born from the aspiration of Mai Huy Hoang: to create a sustainable environment for professionals, encouraging creativity and continuous trend updates, while delivering clients a complete, refined, and consistent experience from technique to service. He embraces a minimalist style, focusing on meticulous attention to detail—from the salon space and service process to the team’s professionalism—with the goal of preserving the unique essence of each hairstyle.
Hoang’s strength lies in his ability to harmonize international-standard technical foundations with a modern style that both meets market tastes and sets trends for young clients. Every service at the studio is built on a deep understanding of hair structure, combined with precise techniques, ensuring superior health, shine, and color durability.
For him, beautiful hair is the result of research, experimentation, and the proper application of technology. Each creation embodies both aesthetic value and practical functionality in daily life, becoming a lasting companion for clients.
An opportunity with Greenlife and the journey to spread values
Mai Huy Hoang first discovered Greenlife through its key waving product, C:EHKO. The consistent quality and safety of the product built his trust, leading to a long-term collaboration with the German brand.
His connection with b3 – Brazilian Bond Builder came when he was searching for a solution to protect hair during bleaching, especially for clients coloring at higher levels. Approaching the product with a technician’s mindset, he found that b3 performed exceptionally in protecting and restoring hair fibers, even under the most demanding working conditions. The harmony between the product’s value and his personal standards gave him the confidence to take on the role of brand ambassador.
For Hoang, this collaboration is an opportunity to spread a professional mindset in the hairdressing industry—from choosing the right products and ensuring quality control to building structured training programs for young stylists. Every step is guided by the mission of protecting hair health while upholding professional credibility.
A platform connecting the hairstyling community
Since 2023, Mai Huy Hoang has been a regular presence at training events and hairshows organized by Greenlife. For him, these are highly valuable professional gatherings—spaces where stylists come together to exchange techniques, share experiences, and spark new creative inspiration.
The upcoming event on September 11 will be another opportunity for him to reaffirm his style and professional philosophy. According to Hoang, the greatest value of such programs lies in creating a sustainable development environment for the hair industry, where the older generation passes on valuable expertise, and the younger generation contributes fresh ideas and modern techniques.
One unforgettable moment for him was the first time he stood on stage alongside the technical director of b3 to deliver a workshop. In that moment, the focused attention of colleagues and the candid technical exchanges created a truly fulfilling session—where knowledge was not only shared but also transformed into practical value for everyday work.
A beauty mindset linked to market allures
For Hoang, creativity and commercial effectiveness must go hand in hand: “Beauty must sell, and what sells must remain beautiful.” This is the principle he applies to every service at his salon. Products from Greenlife simultaneously meet both aesthetic and practical demands, enabling him to create trends while winning over clients.
He deeply values Greenlife’s development philosophy of supporting salons in maximizing their strengths so that products naturally earn their place. This sustainable approach fosters growth for both the brand and its partners.
On the occasion of Greenlife’s 15th anniversary, Hoang wishes the brand continued success in maintaining its philosophy, constantly innovating, and strengthening training to elevate the mindset of Vietnamese hairstylists. He also encourages young professionals to choose partners based on vision and product quality, as the right partnership helps spread personal values to future generations.
