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brand reinvention

Prada and Versace: A billion-dollar bet on Italian luxury

In a landmark deal set to reshape the fashion world, Prada has acquired its smaller rival Versace for $1.36 billion. The merger of these...

Palm Angels enters the fragrance game with Revlon: A new era for luxury streetwear scents

As Palm Angels gears up to celebrate its 10th anniversary, the cult Italian streetwear label is taking a bold step beyond fashion. Teaming up...

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