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clean girl aesthetic

Hailey Bieber: Building a Beauty Empire on Her Own Terms

From TikTok beauty trends to pop-up queues stretching around the block, Hailey Bieber has evolved into more than just a model or influencer—she’s a...

The Beau-tah effect: How Utah quietly became the beauty capital of America

Move over, New York and Los Angeles—there’s a new beauty powerhouse in town, and it’s nestled in the heart of the American West. Utah,...

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