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global expansion

Proya’s next frontier: From C-beauty darling to global contender

After becoming the first Chinese beauty brand to surpass ¥10 billion in annual revenue, Proya stands at a pivotal moment. Can it evolve beyond...

Steady in the storm: Why Chanel is doubling down despite a global luxury slowdown

As global luxury brands recalibrate amidst economic uncertainty, Chanel is refusing to scale back. Instead, the storied French maison is pushing forward with record-breaking...

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